HAHA - what were you selling again?

Every once in a while I sit back and take a critical look at other businesses' marketing efforts - just to see what works for me - and what methods quite frankly seem ludicrous and ineffective.  And I wonder - WHO are these people paying to do their marketing?

I would cite a case in point - but there are too many to mention.  All I know is that when I watch a commercial,  before it is completed I think I should be able to determine what the product is that they are trying to sell - or at least figure it out after a few minutes.  But lately - I have see so many 'clever' commercials that may have made me laugh - but for the life of me - I cannot remember what the commercials were about!

Now I know - when one laughs - one learns and remembers things better than if there is no emotional response. The ScienceDaily (May 26, 2005) published findings that confirms that laughter helps us to remember.  And yes I remember several funny commercials.  But the telltale sign that the marketing was ineffective is when I see a commercial begin - and think  "oh yeah , hahah, I love this commercial", but cannot recall a product, service or even a company it is related to!


Over the week-end though I was re-introduced to some fabulous marketing.  In fact it was so effective - that although I could not participate in the rush of purchasing because of where I live - I wanted to go anyway and wished I lived somewhere I could go and SHOP!


That's right - last Friday was "Black Friday" in the USA.  And because we get US television stations - we get their commercials.  I have to say I loved the TARGET commercials. They had me laughing but most of all - I remember that it was TARGET - AND I wanted to find a TARGET store and line up for midnight just to get a deal - ANY DEAL!  (see one of their commercials here.  
Now that is effective marketing!


It made me wonder about my marketing efforts.  How irresistible did I make my offer?  Is there enough emotion in my marketing?  Am I getting BUY-IN from those who need what I have to offer?  And further - is my advertising so effective that even if someone does not want my product - do they feel excited and are they considering a purchase?


The final point is KEY!  Because if someone else is excited about your product - but they cannot use it - chances are they will refer you to someone else!  And that is KEY to marketing success - because someone else's referral is the best marketing you can have!

So I am off to the drawing board.  Shame on me if you don't know what we offer!  Double shame if you don't at least remember the name Roaring Women!  I guess it's time to get less clever and more direct!


See a fun video here on Roaring Women


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White knights - the disempowering fairy tale.

I can't tell you how I have longed over the years to learn how to feel better about who I am.  And I have always wanted someone to rescue me - from myself and my self loathing and self criticism. (and other self destructive behaviours)

I have taken many courses in my quest to find my holy grail.  (self esteem) I have achieved many great things.  But at the end of the day - it has never been enough.  I also know it does not matter what others think of me - if I do not feel good about who I am - in my mind what people say, truth or not, is simply flattery.

This year, however,  I came to understand that self esteem grows when I accomplish things I never thought I could - when I have been pushed to the edge and instead of waiting for the white knight to appear - I have rescued myself.

(let me be clear here - as a former police officer - I am a problem solver and relish in rescuing others - so it not that I am incapable)

My first real personal accomplishment this year came when I drove 3,000 km across the country - all on my own in an older car.  Before I left on the trip - I had been very concerned and wondered if I could do it.  After 2 1/2 days - arriving at my destination - I chuckled at all the circumstances I imagined were going to happen - none of which did!

A week later I had a trailer hitch put on my car. (for reasons I will reveal at another time) 140 km, and 24 hours later, I discovered why driving home the car seemed to be getting a lot of rock noise under the car.  And so I got on my hands and knees and looked under the car.

Dangling from the car was a 3 foot length of wire - that was dragging on the ground as I drove.  After getting over the anger that the company that installed the hitch had not done a very good job - I called trying to get someone to come fix the problem.

After being transferred to 4 departments and with still no commitment on WHO would attend to fix the issue - I decided to see if I could figure out what was going on.  I lifted the hood and also looked in the trunk to see if I could find out where the wire came from and where it went to.

After about ten minutes and 2 band-aids later, the wire had been tightened, rolled up and secured and the car was now driveable.  Imagine the self esteem boost when I realized I did not have to be rescued.  (I am definitely not very knowledgeable about cars!)

Later the same day, my RV grey tank became too full to drain the dish water.  I took a deep breath, and decided to learn how to empty the grey tank.  Then I did it - oh boy - I pulled the wrong lever.   I emptied the black tank instead by accident!  What I wanted to do was berate myself and then sit down and cry until somebody who knew what to do next would rescue me.  ( I mean really - how unproductive is that!)

Instead - I took a few minutes to breathe - began looking at levers - and figured things out.  I did a full system flush and cleaned the whole system out - without any help from anyone. (anyone ho has seen the movie RV - will get a chuckle out of this story)

All of these tasks were likely close to 'last' on the things I wanted to learn how to do in my life.  And definitely not items on my 'bucket list'.

However they all served as very valuable lessons to me.  If problems I really did not want to deal with ( and would do ANYTHING at all to get someone else to do) could be solved with my own ingenuity - then truthfully I could do anything.

That knowledge and understanding helped me to understand how valuable I was.  I really was the most important person in my own life.  I came through when I needed me.

All the self esteem courses in the world could never replace the silent celebration I had after I realized that I really could do anything I set my mind to.  More importantly I realized that although it is nice to have a white knight show up to rescue me from unpleasant situations, it is far more satisfying when I rescue myself.

Here are a few other lessons I learned:

• Just because it is not my job - it does not mean I won't have to do it.
• Self esteem is a gift we give ourselves.  It cannot be given to us through courses or kind words.  It is something we have to fashion to fit us - and only we know the dimensions!
• Waiting to be rescued is a waste of precious time and disempowering.
• White Knights can be high maintenance :)   (And that is another, much longer story)

The Ultimate JV Partner

Joint Ventures.  Partnering with like minded people and people you trust to cross promote products is a fantastic way to build relationships and business at the same time - all the while offering great value to customers.

I have not always partnered with others to promote products and services - simply because I like to try out their products or services before I pass them along to people I know.   However today - I realized that I have the ULTIMATE joint venture partner - that I rarely have made a point of partnering with.  I know in the past we have worked together - and this partner is always sending me the best energy - but I just have never thought of becoming a joint venture partner with them.

But today I was speaking with a colleague who reminded me that there were things I could be doing to bring financial abundance my way.  And that's when I remembered this JV partner.

Who is it? 

The Universe of course!  

Who better than the Universe - who is always sending great things my way, and conspires daily on my behalf!

And so I sat down to write a letter to the Universe - asking it to partner with me on a specific project. (oh yeah - I really did it)   I laid out all the details of the project and asked that it send me the specific things I needed to achieve my goal.

Now I don't know about you, but when I partner with someone on a project - I give them specific things that I want them to do.  And then I let it go.  Well I did the same in the letter to the Universe.  And now I have let it go - trusting the Universe to do its part.

The neat part is that - I know the Universe has always delivered exactly what was needed - when it was needed in the past.  So I have every belief that this JV project that I have asked help with with be crazy successful - simply because - I have the ultimate J.V partner!

Thanks to Gail at www.quantumsuccesscoaching.com

Like Gail's web site - get one at a reasonable price here - http://www.mswebconsulting.com

The awakening of a new 'business' world.

I was recently re-reading Ekhart Tolle's book, "A New Earth" and was prompted to think about the changing of human consciousness. - as it related to business.

Photo courtesy of http://www.freefoto.com

Tolle speaks of the ego and greed and the madness that is humanity - and how the world is awakening to a more enlightened state.  I think of how this has affected business.

One of the key principles we have a Roaring Women is that there is enough business for everyone.  In that spirit, despite my financial circumstances or the health of my business I have always maintained that each of us has the ability to attract the 'right' customers and that the transactions that occur for the service we provide will ALWAYS sustain us if not bring incredible abundance.  But this can only occur when we live (and function) with the understanding that 'there is always enough'.

However when we come from the understanding that we must 'compete' - it really reflects a scarcity mentality.  When there is competition there must always be a winner and a loser.  In the abundance mentality - there are no losers - we all are blessed with what we need.

So where does marketing and advertising fit into this picture?  Both of these activities really do support the abundance theory.  Marketing is a process of educating your market on the products and services and how they will benefit your potential clients and also of making them aware of the value that you offer.  Advertising is the posting of special offerings or the activities that will notify and make your target market aware that you exist.

Is marketing a competitive activity?  No.  Not if you believe that there is enough business for everyone and there are clients who will prefer you over other suppliers.

In an example I like to use - I buy my groceries at Safeway.  Do I read all the flyers from all the other grocery stores?  Yes - but my preference is to shop at Safeway.  I like their service, their corporate philosophy and the fact that they identify me by name - even if it is something they collect through a loyalty program.  There is nothing nicer than hearing "Thank you for shopping at Safeway, Mrs. Crawford".  (I'll have to remind them, many women prefer MS. to Mrs.)  But that is just my preference.  Some people I know prefer to shop at Sobey's. For them - this is their 'right' choice.

It does not matter what specials exist other places - I choose to follow and buy the specials at my favorite grocery store.

The same thing happens in your business - whether you understand it or not.  There are people who will use your services or products regardless of other similar services that may be easier to access or cheaper, simply because they prefer to.  Isn't that cool?

If there is one customer out there like that - then there are likely hundreds of others just like that.  So now instead of the frantic attitude around marketing and advertising, a business owner can now focus on finding, educating and notifying their customers of what they have to offer.

With the abundance principle at work it stands to reason that if you are not making enough money to make ends meet - then you have 'customers in waiting' ready to buy your product or service but may not yet be aware that your business exists.

Think about it.  Customers in waiting.  If you knew that there were customers waiting just for you - would this change how you ran your business?  Would you market with a different attitude?

I guarantee it would.  Practicing and thinking abundantly changes our businesses from competitors racing to beat 'the other guy' to a customer service based business - focusing instead on finding those clients in waiting and providing them with the services they need.

Wow.  A new business world.  I wonder what Eckhard Tolle would think of this?

Permissions - are you a super-user?

I have spent the last 2 years building web sites that allowed more than one person to edit it - when it was finally posted.  In the web world - it is often called 'permissions' or users.  For someone to be able to access all the levels of editing - they are often called a super user - and they have unlimited permission to edit pages within the site.

And so I talk about 'permissions' and 'allowing' - all the time.

When I think of the word permission - I think of it in a negative fashion.  We have 'permission slips' to allow us out of a class at school.  If you did not bring your 'permission slip' - you could not participate in an event.  

Rarely do I think of life as a 'carte blanche' scenario; we generally need permission or are denied permission for many activities in the world.  In fact depending on your level within a company or even society - we are granted permission according to our positions - and access to privileges or information is granted accordingly.

Permission.

Today I was meeting with my VP of operations with Roaring Women (Fiona Prince).  It was a 'working meeting' and at one point we got to the topic of calendars and time off.  As we were sharing our calendars - we were also sharing stories of what was going on for us in our lives with our families.  

After Fiona saw my calendar she strongly suggested that because what was going on for me right now - that I book 2 hours for lunch - and work my work around my life and family.  She continued that if I wanted to work in those times - because nothing demanded my attention - I could do so.

Fiona explained about a principle in her faith that she determined to be very important.

"Shalom HaBa'eet means peace in the house. It is one of the foundations of Judaism. Shalom HaBa'eet allows us to be who we need to be in the world. Take the time you need for peace in your house and schedule your work around it. Work will always be there."

One of the foundations of her world includes this principle.  By telling me this - she gave me permission to take care of the things in my household. 

As a business owner I have been very guilty of taking care of the problems or things that need to be done that are making the most noise - in my head or in events.  Unfortunately - the people we love do not often shout or make a lot of noise about their needs - until it is too late.  

However, according to the principle of "Shalom HaBa'eet", it is peace in the family that is most important and we should build our lives around a peaceful household.  Fiona's suggestion that I book 2 hours for lunch - considering the needs of my household right now - gave me permission to work different hours than perhaps the regular workforce might set.

I joking thanked her for giving me permission to take more time off.  But then I realized that I did not need her permission - I needed to grant myself permission to attend to my family before the needs of my business.

In my experience - many faiths have very wise principles on how we should be living our lives.  In this case - I cannot explain how grateful I was to whomever recorded that wisdom as a commandment or principle to live by.  

Implementing this principle however was much easier than I thought.

Sitting with my calendar - I began to plot in EVERYTHING that my family and I needed - to maintain peace in the household.  After this was done, I scheduled in all the work items.  This was in fact putting the principle into action exactly how it was intended.  And so I began to build my work around my life - something I thought I had done years ago.

What I had done was raised my level of permission on my life.  I had elevated myself to become a 'super-user' in my life instead of being a simple administrator of my calendar.  As a super user - I had permission at the highest level to organize or build my life as I knew was best.

In reality - I gave myself permission - to live first and work secondly!

Now - I can breathe - and so can my family.  They now see that living is so much more important than any loud or squeaky wheels in my business life!

Courage - a new perspective

Courage doesn't always ROAR.  Sometimes courage is the quiet voice at the end of the day that says "I will try again tomorrow". - Mary Anne Radmacher

I love that quote.  Someone recently sent it to me when I was having 'one of those days'.  You know the kind.  The kind of day when you just want to pack it all in and walk away.

It takes courage to run a business.  And not everyone can 'keep the faith' when the going gets tough.

What kind of courage you ask.  Well I thought about it for a while and made a list of things that I think require courage - and it's these things that make us all better people and keep us on the road to success.

Courage is knowing when to say "I'm sorry" and maintain that attitude even when apologies are not accepted.

Courage is knowing when it is time to quit doing something that isn't working instead of maintaining blind determination to do something no matter what.

Courage is accepting responsibility for momentary misguided actions and knowing that those actions don't define us - but that accepting responsibility does define who we are.

Courage is knowing when to say 'no' to an opportunity, no matter how appealing, when it does not align with our values.

Courage is knowing that there is no defeat or failure - even if others call 'learning' by those names.

Courage is the ability to face adversity with peaceful determination.

And yes courage is recognizing that sometimes at the end of the day - not everything worked out as well as we had hoped - and that tomorrow is another day and another opportunity to make things right.

I used to have a saying I used to remind me not to sweat the small stuff... and it went like this:

"If you wake up in the morning and there is no chalk line around your body - it is a good day."  In other words - every day is a gift.  Waking up with a stretch and a yawn is more important than all our achievements or perceived failures. 

Courage is remembering and practicing thankfulness before all else.

This has been my lesson this summer.  I have made the tough decisions that needed to be made and regardless of how they made me 'feel'. 

I have taken time to rejuvenate and rest my spirit.  In my business I have not completed even 25% of what I had hoped to accomplish over the last few months.  But what I have learned is that those accomplishments are small compared to the contribution I make by taking time to heal and become a better person.  

I also realize the importance of practicing kindness - opening a door for someone, or offering encouragement when someone needs it.  It has taken courage to acknowledge that success is not so much about what I do but about who I am.

And what a gift that lesson has been.

It's true courage does not always ROAR.  Yes, sometimes it is that quiet voice telling us that tomorrow will bring us another opportunity to try again.  We get to decide if we will take that opportunity or not. 

For me - all it takes is a good night's sleep and the knowledge that I am courageous.  I have chosen courage. You can choose it too.

I'd rather be a whale!

As much as I love the colour pink, (oh yes all who know me know I love pink), I have decided I would never want to be a salmon - pink or otherwise!  In fact I would rather be a whale!  ( I can just hear Simon and Garfunkel singing - "Not a salmon but a whale")

Let me explain.  I have spent my entire life acting like a salmon.  Swimming upstream.  Working myself to death - just like salmon do.  Swimming against the current, fighting the rush of water over the falls and jumping uphill to reach my destination.  All along the banks people are pointing - "look at her go!"  "Wow she has so much energy!"  What they did not realize is that I was headed (with much energy and exertion) in the wrong direction!

It has taken me 50 years to realize that swimming with the current is much easier - and will get me to my destination before I am worn out.  As they say - go with the flow.  (for once 'THEY' are right).

I was reading a great article by Dr. Robert Anthony about swimming upstream.  This is not a great idea - especially when your destination is really downstream!  The problem is that we have been taught all our lives that 'life is hard'.  "Nothing good comes easy".  "You have to work hard to get ahead".  Recognize any of these?

Reflecting back on my life - everything that I have received or achieved came very easily to me!  In fact, I felt like I was cheating.  I too thought life should be hard.  When I won awards - I thought "Wow , they must have made a mistake - I never worked hard for that!"

How silly.

Yes, I have given up being a salmon.  I am gonna be a whale.  Whales swim to warmer waters in the winter and cooler waters in the summer.  (how smart!)

This does not mean we should look for the easy way out of things - but means that when we go with the 'flow' - the universe will support us and speed us on our journey.

So you might say I have decided to have a 'whale' of a time in life.  My only job is to know the direction - and then go with the flow!  How easy is that?

Ready, set..... stuck?

There I stood - not budging.  I pushed harder and harder.   Leaning forward on a 20 degree slope downhill, two boards strapped to my boots and the most awesome powdery conditions - and I was stuck.  

Other skiers breezed by me, screaming "yahooooo" - and rejoicing in the abundance of powder below and the huge flakes falling from above.  But I just stood still.

I lifted my one foot then the other and began walking down the hill.  Every once in a while I stopped, banged the skis on the ground and attempted to push one foot forward in a sliding motion. No go.

A a ski instructor I was baffled.  OK - I am on a hill, leaning forward what was going on?  My understanding of physics told me I should be moving forward and down the hill.

It took me 10 minutes to walk down to the bottom of the hill from the chalet - and when I was on more solid snow, I took off my skis. (actually, it was my ski partner who thought he knew what the problem might be)

I had already decided of course that my skis needed a tune up - or waxing.  He knew differently.  Turning the skis over he showed me the problem. There was a four inch section on each ski bottom covered in bumpy, snowy ice, right under where I would have centered my balance.  I scraped the ice off - and was away sliding easily to the chair lift and then riding up up to the top of the mountain to begin my skiing day.

On the chair lift I began to think about how skiing could be much like business.  Once you push off, downhill momentum could make the skiing very enjoyable.  But when you all of a sudden become 'stuck' or stopped for no apparent reason - things can become very frustrating.

In fact when I looked at the surface of the problem with my skis - nothing appeared to be wrong.  I was on a slope, I had skis on and the snow conditions were perfect.  Had I taken off my skis earlier - I could have identified the problem, scraped off the ice and skied down to the chairlift.  But instead I pushed on in the most inefficient way possible - determined to get to the bottom of the hill - even if I had to walk!  (I wonder what would have happened had I asked for help?)

How many of us do the same in business?  We may be experts. (after all I was a ski instructor)  We may have a lot of knowledge about business, but when we become stuck instead of stopping for a moment to investigate the reason for the slowdown or 'stuckedness', we push harder and harder, determined to not let ANYTHING stand in our way.  

Interestingly enough I wonder how often a quick 'check in and check up' on our business would afford us the information we need to get over the 'hump' and regain momentum.  Further to that - I wonder how much more easily we might grow our businesses if we stopped every once in a while to ask for help in assessing what is really going on.

This is one of the reasons we have a business assessment available on the Roaring Women web site.  (yes it is available and free to everyone.)

So the next time all things seem to be in order - and you appear to be doing everything right but you just can't budge - take a minute to examine what is really going on.  And if it isn't readily apparent - ask for help.  Sometimes just a small tweak can get you moving forward again with little effort at all.

We have many great resources available for members of Roaring Women.  We are North America's largest business resource!  Why not try us out for free here - and get some valuable gifts!