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Monday, November 28, 2011

HAHA - what were you selling again?

Every once in a while I sit back and take a critical look at other businesses' marketing efforts - just to see what works for me - and what methods quite frankly seem ludicrous and ineffective.  And I wonder - WHO are these people paying to do their marketing?

I would cite a case in point - but there are too many to mention.  All I know is that when I watch a commercial,  before it is completed I think I should be able to determine what the product is that they are trying to sell - or at least figure it out after a few minutes.  But lately - I have see so many 'clever' commercials that may have made me laugh - but for the life of me - I cannot remember what the commercials were about!

Now I know - when one laughs - one learns and remembers things better than if there is no emotional response. The ScienceDaily (May 26, 2005) published findings that confirms that laughter helps us to remember.  And yes I remember several funny commercials.  But the telltale sign that the marketing was ineffective is when I see a commercial begin - and think  "oh yeah , hahah, I love this commercial", but cannot recall a product, service or even a company it is related to!


Over the week-end though I was re-introduced to some fabulous marketing.  In fact it was so effective - that although I could not participate in the rush of purchasing because of where I live - I wanted to go anyway and wished I lived somewhere I could go and SHOP!


That's right - last Friday was "Black Friday" in the USA.  And because we get US television stations - we get their commercials.  I have to say I loved the TARGET commercials. They had me laughing but most of all - I remember that it was TARGET - AND I wanted to find a TARGET store and line up for midnight just to get a deal - ANY DEAL!  (see one of their commercials here.  
Now that is effective marketing!


It made me wonder about my marketing efforts.  How irresistible did I make my offer?  Is there enough emotion in my marketing?  Am I getting BUY-IN from those who need what I have to offer?  And further - is my advertising so effective that even if someone does not want my product - do they feel excited and are they considering a purchase?


The final point is KEY!  Because if someone else is excited about your product - but they cannot use it - chances are they will refer you to someone else!  And that is KEY to marketing success - because someone else's referral is the best marketing you can have!

So I am off to the drawing board.  Shame on me if you don't know what we offer!  Double shame if you don't at least remember the name Roaring Women!  I guess it's time to get less clever and more direct!


See a fun video here on Roaring Women


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1 comment:

Anonymous said...

I'm with you. I'm not a big commercial watcher. But, there are some that you know you have seen time and time again, but when they begin, I have no idea what they are advertising. You should see it start and immediately recall what it was and who it was for.
--Gail Crosby