Every once in a while I sit back and take a critical look at other businesses' marketing efforts - just to see what works for me - and what methods quite frankly seem ludicrous and ineffective. And I wonder - WHO are these people paying to do their marketing?
I would cite a case in point - but there are too many to mention. All I know is that when I watch a commercial, before it is completed I think I should be able to determine what the product is that they are trying to sell - or at least figure it out after a few minutes. But lately - I have see so many 'clever' commercials that may have made me laugh - but for the life of me - I cannot remember what the commercials were about!
Now I know - when one laughs - one learns and remembers things better than if there is no emotional response. The ScienceDaily (May 26, 2005) published findings that confirms that laughter helps us to remember. And yes I remember several funny commercials. But the telltale sign that the marketing was ineffective is when I see a commercial begin - and think "oh yeah , hahah, I love this commercial", but cannot recall a product, service or even a company it is related to!
Over the week-end though I was re-introduced to some fabulous marketing. In fact it was so effective - that although I could not participate in the rush of purchasing because of where I live - I wanted to go anyway and wished I lived somewhere I could go and SHOP!
That's right - last Friday was "Black Friday" in the USA. And because we get US television stations - we get their commercials. I have to say I loved the TARGET commercials. They had me laughing but most of all - I remember that it was TARGET - AND I wanted to find a TARGET store and line up for midnight just to get a deal - ANY DEAL! (see one of their commercials here.
Now that is effective marketing!
It made me wonder about my marketing efforts. How irresistible did I make my offer? Is there enough emotion in my marketing? Am I getting BUY-IN from those who need what I have to offer? And further - is my advertising so effective that even if someone does not want my product - do they feel excited and are they considering a purchase?
The final point is KEY! Because if someone else is excited about your product - but they cannot use it - chances are they will refer you to someone else! And that is KEY to marketing success - because someone else's referral is the best marketing you can have!
So I am off to the drawing board. Shame on me if you don't know what we offer! Double shame if you don't at least remember the name Roaring Women! I guess it's time to get less clever and more direct!
See a fun video here on Roaring Women
Want to get rewarded for referring www.roaringwomen.com membership? Why not join the affiliate program here? You get $5 just for signing up!
I would cite a case in point - but there are too many to mention. All I know is that when I watch a commercial, before it is completed I think I should be able to determine what the product is that they are trying to sell - or at least figure it out after a few minutes. But lately - I have see so many 'clever' commercials that may have made me laugh - but for the life of me - I cannot remember what the commercials were about!
Over the week-end though I was re-introduced to some fabulous marketing. In fact it was so effective - that although I could not participate in the rush of purchasing because of where I live - I wanted to go anyway and wished I lived somewhere I could go and SHOP!
That's right - last Friday was "Black Friday" in the USA. And because we get US television stations - we get their commercials. I have to say I loved the TARGET commercials. They had me laughing but most of all - I remember that it was TARGET - AND I wanted to find a TARGET store and line up for midnight just to get a deal - ANY DEAL! (see one of their commercials here.
Now that is effective marketing!
It made me wonder about my marketing efforts. How irresistible did I make my offer? Is there enough emotion in my marketing? Am I getting BUY-IN from those who need what I have to offer? And further - is my advertising so effective that even if someone does not want my product - do they feel excited and are they considering a purchase?
The final point is KEY! Because if someone else is excited about your product - but they cannot use it - chances are they will refer you to someone else! And that is KEY to marketing success - because someone else's referral is the best marketing you can have!
So I am off to the drawing board. Shame on me if you don't know what we offer! Double shame if you don't at least remember the name Roaring Women! I guess it's time to get less clever and more direct!
See a fun video here on Roaring Women
Want to get rewarded for referring www.roaringwomen.com membership? Why not join the affiliate program here? You get $5 just for signing up!
1 comment:
I'm with you. I'm not a big commercial watcher. But, there are some that you know you have seen time and time again, but when they begin, I have no idea what they are advertising. You should see it start and immediately recall what it was and who it was for.
--Gail Crosby
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