Easy... easy like Sunday morning...

I may be giving away my age - but the song "Easy like Sunday morning" by Lionel has been playing over and over in my head when I think of the last phone call I had with a supplier.  But first let me begin with....

I am not always easy!  Although I try to be fairly mellow about most things - I know that I am a tough customer. I do my very best to be polite but I expect to be treated with respect as I am purchasing a product – or may be purchasing one – and I would hope that the company I am dealing with would like continue to do business with me.

But lets turn the table. From a business perspective – I wonder – am I easy to do business with? Are you?

Recently, I have had several experiences that taught me a lot about how we can make it easy to do business with us. Let me explain.

This past week, I was doing some business house keeping. Over the holidays I had found several over charges on my credit card, noted some accounts that were being mailed to the wrong address and decided to switch all my business purchases to one credit card. Many of these jobs were quite simple in nature – but added together they took me the better part of a week to get done. Here are some of the issues I encountered:

• One supplier refused to speak on the phone with me. All correspondence had to be done via email. This resulted in 25 emails to get cleared up - because the business overcharged me and I wanted reimbursed. Total time spent for 25 emails – 1.5 hours
• One supplier did not have my account information viewable – so I had to call and leave a message to change my credit card number. Then after I received a call back I was sent a form to fill in and fax back. Total time spent – 35 minutes
• The phone company said they changed my billing address after the first 25 minute call – but one month later I called back – was transferred to 4 different operators who all had to verify who I was and my account number and two pieces of I.D. before they changed the billing address a second time. Total in tow calls 1.25 hours 
• A mail support supplier over billed me by $75 dollars and when I asked for a refund they would credit the card – but they had the incorrect address. To change the address I had to send and email on letterhead to the company. I used the email address they gave me and it bounced. I had to call back and start over. Then they told me it was MY responsibility to check and see if the refund went through. Total time spent – 1.5 hours

These are only a few of the activities that consumed my week. 

The final one was a call to American Express Merchant Services. It was after 5 pm – but I tried calling anyway. I got an operator after pressing zero only one time! (wow!) When I explained that I wanted to close the account - the operator asked me why. I explained – and she offered to reimburse me for 6 months of fees and created a better solution where I would not have monthly fees.  

I did not even ask for a refund -  they offered it!  Then they made it so easy to do business with them - I could not find a reason to leave!

Now that is one SMART company!

In 5 minutes I was refunded 30 dollars and had a pleasant conversation- and remained a customer! Now there was a company that was easy to do business with!  Easy like Sunday morning even!

I thanked the operator and told her how I she had been the easiest call I had all day. She laughed and told me the same was for her – that I had been her easiest call.

The lesson I learned was that even big companies can have customer friendly policies. Most do not – but creating easier ways for a customer to do business with you can make everyone’s day a lot less stressful and enable them to be more efficient!

This opened a whole new door for me to re-examine my policies and determine how I can be easier to do business with. If you are having a lot of push back or difficulties with clients – chances are – you are not that easy to do business with.

Is it time for a change? I mean really – isn’t life complicated enough?  If you are looking to create more customer loyalty, streamline your processes and make it easier for people to do business with you – why not consider a coach? More information on coaching here