VISION - An interview with the 'Vision' expert, John Assaraf!

Have you ever had a destination that you went to on a regular basis. Many of us have had 'jobs' where we have had to drive to the same location over and over again. Sometimes we arrive at our destination and wonder how in the world we got there. We do not remember the majority of the journey, but we still arrived there. In fact, when a road is often traveled, it will develop 'tracks' where the colour of the road is darker or there is a dip where everyone's tires run. Just like vehicle on a roadway, our thoughts travel on pathways in our brain to and from destinations. These are called neuro-pathways. When we learn something new, we form a new pathway. As we do something over and over those pathways become well traveled and our thoughts follow them automatically. When you move your finger or your arm, you do not have to think about how to do it because you have done it so many times - your brains already knows where the signals need to go to make it happen. Interestingly enough, our thought patterns work the same way. And sometimes we get 'stuck' in a way of thinking that really does not get us to where we want to go. In fact 98% of what we think is subconscious - our brains are on auto - pilot. So what do we do when we consciously want to achieve something (go somewhere) and we cannot seem to get there? What would you do if when you were on a road trip in your car and there was a roadblock? You would take a different route, right? Well the same is true with our brains. In fact science has proven that we can retrain our brains! (Really? Yes - Really!) Wouldn't you like to know HOW we can do that? I mean if we can retrain our brains - doesn't that mean that ANYTHING could be possible in our businesses and our lives? Join us this week as I interview John Assaraf (of The Secret) on our weekly radio show. John Assaraf is an expert on retraining our brains! Her will teach us HOW we can get past the roadblocks that we experience sub consciously. We will be focusing on how to retrain our brains and the role that Vision Boards play in this process! SUNDAY November 30th 2008 8:30pm EST, 6:30pm MTN and 5:30pm PAC Listen in on your computer at www.roaringwomenradio.com You can tune into the show - and even call in with questions to speak with John by calling us at the guest call in number listed on the page. Don't miss this incredible opportunity to hear me interview John live and have the opportunity to ask your questions about creating a vision for your business or life!.

Bubble gum before 7 am can make your day a little brighter!

People have often asked me how I can jump out of bed and race to work every day. It is because I have these great little rituals that I do that make me smile! Most days I get up by 5:00 a.m and get ready, have a scrambled egg and pour coffee into my favorite pink coffee thermos and jump into my 'Roaring Van' and head to the office. I am in the office and firing up the computer by 6:20 a.m. at the latest. My little routine revolves around my cute pink thermos. I love it. It makes me feel pretty and successful. I usually only have one coffee a day, but it is always from my pink thermos! It is my morning comfort. All the way to work I go to that special place in my mind where I have created my destination. I re-create my living space, my office, my day and even add a limousine arriving at my door to pick me up. In other words, I spend 20 minutes creating my future - visually. That alone puts me in a great mood. When I arrive at the office, I am usually the first one here. I like coming in first because I get to set the tone for my day before anyone else gets here. I unlock the door, hang up my coat and head straight to the bubble gum machine I have on my desk! Then I decide which colour of double bubble I want that day and then with a look over my shoulder to make sure no one sees, I CHEAT and open the top of the machine and take the colour I want for the day. Then I dive into my work blowing bubbles and tapping my foot to the music on K-lite FM that I have streaming in on my computer and listen to Peter Jaycock's morning show! This whole routing makes me feel like a kid again! I have used my favorite cup, and gone out in the dark! Then I dared to sneak a bubble gum - all before 7 am! These goofy rituals brings some silly excitement to my day!

HOW CAN MY DAY GET ANY BETTER?

Success begins on the inside - just like happiness does.

A personal GPS

Today I was driving – headed out to the mountains – just to rejuvenate and get a sense of perspective about life. It had been several months since I had made the trip and I knew I desperately needed the break. I was riding and about to pull out my laptop to do a little work while on the road when I was interrupted by a British woman’s voice reminding the driver to turn right in 300 meters. A little surprised, I then remembered the new addition to the van – a GPS, mounted on the dash. For several minutes I was absolutely engrossed in the visual and auditory map guiding us to our predetermined destination. A Global Positioning System. I was captivated by the accuracy and the features of this accessory. And when I mentioned that I found it hard to hear the voice over the sound of the traffic, my husband asked me to set the radio at 88.7 fm – and there was the voice now – over the entire sound system of the van! I watched carefully as the route was mapped out before us – and used the plus and minus signs on the touch screen to see bigger and smaller maps. It even told us how far we had left to drive, our speed and estimated time of arrival. Then I began to think about the reason for my daily sojourn. I was taking the day off to gain perspective – to see if I could determine my direction – check the map so to speak. Then I began to wonder what it would be like if we all had our own business or life GPS. What would it be like to get out of bed in the morning and set our destination for the day – and then have laid before us the map and the route we should take. We could punch in destinations like ‘success’ ‘enjoy the day with a friend’ or even ‘make a thousand dollars’ and before us would be the verbal and visual view of exactly how to arrive at the destination. Even better would be the functionality of warning us of the detours that we could encounter along the way – or even the possibility of bad weather or foul moods. What then would prevent us from reaching our destination? Then it became very clear to me. It was only ourselves of course that could prevent arriving at the destination of success – or whatever destination we had determined. If you think about it for a minute – when you type in your destination into the GPS – a specific set of directions pop on the screen – and then several warnings if there are weather or road condition concerns. And no matter how I tried – there was no way I could get the British woman to tell me that reaching that destination was impossible. The same thing applies to both our lives and our businesses. All we need to do is to decide on the destination, find the directions, watch for the warnings, bumps in the road and set out with the firm belief and understanding that we would arrive if we followed the directions. It is no more complicated than that. But many of us have our business or life ‘global positions service’ unplugged. We are so busy looking at everyone else that we fail to set our destinations. Your destination whatever it is – is in reach. So plug in and strap on. Turn on the radio and enjoy the ride. The directions may not always be as clear as you would like – but the destination is reachable. What destination are you in-putting?

Can you really believe in advertising?

While browsing the newspaper this morning, (which I try not to do too often for fear of starting the day discouraged) I saw the strangest ad. In the bottom left of a full two page news spread was a 2 inch square advertisement. The headlines read: "Why you can believe in advertising". The content directed me to a website - Advertising Standards Council of Canada, and also stated that this organization helps ensure the ads you see and hear are truthful. I wonder. How in the world can an organization like that oversee the millions of advertisements that run on TV, radio and in the news daily? How do they know that the content is in fact truthful and accurate? Do they really believe that this advertisement will helps us to have faith in or believe that the ads we see and hear are accurate? I hope not. Advertising as most of us know - is often loud, invasive and boring. Same old, same old sales, boxing day blowouts, white sales, inventory clear outs and 50% off days bombard us from every direction. It makes you wonder how these companies can afford to advertise AND offer 50% off. Perhaps properly marketing their goods at a reasonable price might be a better solution than a sale - or at least a start. The best advertising and marketing a company can do is to show me that they care about me as a customer. And that my friends, takes time and effort. Good marketing is not a fast buck scenario. Building trust with a potential client over a period of time reassures them - letting them know you care. Then and only then do you ask them to believe that what the see and hear is truthful and accurate. You can build trust with your potential clients by giving them good information, follow up and keep in touch with them. Building relationships with each and every one of them will put your business on solid ground. So, sorry Advertising Standards Council of Canada - your ad did not convince me. How do I really know you are ensuring that the ads I read, see and hear are truthful? Your 2 inch ad in no way showed me that you are holding advertisers to a standard. And even more ludicrous - is the idea that one agency could even begin to police such an industry. Self serving advertising like this ad went the way of the dodo bird because customers now want proof that advertising is accurate. People were tired of being ripped off and cheated. And they are showing it with their wallets. Businesses that are winning in todays market are those who continually build relationships with their customers. So the question remains: Can you really believe in advertising?